Ties respects your privacy and is committed to protecting it through our compliance with this policy. This document details the types of information we may collect or that you may provide when you access, use or register with Ties’s website (collectively “Services”) and our practices for using, maintaining, protecting and disclosing that information.

Please read this carefully to understand our policies and practices regarding your information and how we will treat it. By using or registering with our Services, you agree to this Privacy Policy. Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates as it may change from time to time.

1. Information We Collect and How We Collect It We collect information from and about users of our Services: → Directly from you when you provide it to us. → Automatically when you use the Services.

Information You Provide to Us When you use or register with the Services, we may ask you to provide information by which you may be personally identified, such as your name and email address ("Personal Information"). This information includes: → Information that you provide by filling in forms in the Services. This includes information provided at the time of registering to use the Services and using the Services. → If you complete a personality quiz on our website, we treat your responses and your results as confidential information. Employees of Ties may access your personality test data for the purpose of assisting you. → Records and copies of your correspondence (including e-mail addresses and phone numbers), if you contact us. We may also ask you for information when you report a problem with the Services. → Your responses to surveys that we might ask you to complete for research and development purposes. → Any additional information relating to you that you provide when you interact with the Services to communicate with us.

Automatic Information Collection When you download, access or use the Services, it may use technology to automatically collect: → Usage Details. When you access and use the Services, we may automatically collect certain details of your access to and use of the Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through the Services. → Device Information. We may collect information about your computer, mobile device and internet connection, including the computer or mobile device's unique device identifier, IP address, operating system, browser type, mobile network information and the device's telephone number.

2. Use of Personal Information We Collect We may use the information we collect from you in the following ways: → To provide the result and analysis of your personality quiz responses. → To personalize your user experience and to allow us to deliver the type of content and offerings in which you are most interested, including sending you personalized emails. → To deliver service messages and other services and content and send information related to accounts and services, including updates, security alerts, confirmations and support and administrative messages. → To conduct an aggregated analysis of the performance of our Services, including referral data if you arrive at our website from an external source.

All the data we collect at Ties is necessary for us to deliver the services you use. The amount we collect has been minimized wherever possible to respect your privacy. Should you still disagree with the collection and processing of this data, we recommend you stop using our services or contact us at [email protected] to delete your account.

3. How We May Share Information We Collect We may share personal information as follows: → We may provide personal information to third-party service providers that perform services on our behalf, such as third-party researchers to perform data analysis. → We may use the information to conduct analytics on how you use our website in order to better understand your needs and to optimize our services and experience. For instance, by measuring the time you spend on a certain page before and after a design change, we can understand whether there’s anything we need to tweak. To do that, we use third-party services to collect standard internet log information and details of visitor behaviour patterns (for example, how much time you spent reading your personality test results). → We may use personal information to conduct internal analysis and scientific/statistical research to improve our services and understanding of personality traits. For instance, your responses to our surveys could help us figure out whether Extraverts or Introverts are more likely to be early risers. The raw research data you supply is anonymized or pseudonymized, and access to it is strictly limited. Even our own researchers only see data that cannot be connected back to any individually identifying information, and we only publish aggregate statistical data. → We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding. → We may share information to protect the rights and property of Ties, our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use. → We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person. → We may share information with those who need it to do work for us. → We may share personal information with third parties, namely Google, for our marketing purposes. Those uses will be subject to third-party privacy policies.

4. Data Retention We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or for research and analysis or to comply with applicable legal, tax, or accounting requirements). When we have no ongoing legitimate business need to process personal information, we will either delete or anonymize it or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store personal information and isolate it from any further processing until deletion is possible.

5. Notice Concerning The Information Of Children Ties is not directed to children under the age of 18 and does not intentionally collect any information from children under the age of 18. Please contact us if your child has provided Personal Information to us and we will delete the information.

6. Changes to This Policy Ties may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date below and may notify you by email. We encourage you to review this Policy whenever you visit the Services to understand how your Personal Information is used.

7. Questions About This Policy If you have any questions about this Policy or our practices related to the Services, or if you would like to have us remove your information from our database, please feel free to contact us.

8. Contact Information Please contact us at [email protected]

Last Updated: 29th September’24